If you invest in shares, the first thing you'll have to do is choose which company’s shares you want to buy.
As a shareholder, you can also affect the business by taking part in the company’s Annual General Meetings. When picking the shares in which to invest, you should carefully consider your investment options.
Examples of potential investment criteria include strong dividend payment history, good plans and growth potential, strong management, the impact of megatrends on the business, and the company’s key figures. But there are also many other factors that may come into play when picking which shares to buy.
It’s often good for an investor to take an interest in the company and the market they want to invest in.